Blue Ant partners with Vimeo for VOD

Love Nature

Blue Ant Media has agreed a multi-year deal with Vimeo, which will power multiple direct-to-consumer VOD channels for the media company and channel operator.

Vimeo’s VHX product is now providing the back-end technology and app development for Love Nature – a joint venture between Blue Ant Media and Smithsonian Networks.

Love Nature’s 4K subscription video-on-demand service is available in 33 countries worldwide and recently relaunched with new VHX-powered apps available for download on Android TV, Amazon Fire TV and Xbox One.

Vimeo revealed at CES this week that, through VHX, it is now offering white-label partner support for these three new platforms, and that Blue Ant Media is one of Vimeo’s first customers to leverage them.

“We’re excited to help our partners reach audiences on next-generation TV and game console, where the potential for discovery and subscriber acquisition is massive,” said Jamie Wilkinson, general manager of Vimeo’s OTT services group.

“Blue Ant Media understands the importance of multi-platform accessibility and made it a top priority to re-launch Love Nature across these new platforms.”

Jesse Dallal, vice-president, product development, Blue Ant Media added: “Vimeo shares our vision for seamless multi-platform experiences and has the world-class video streaming technology to help us bring Love Nature to more people, places and platforms in the future.”