Netflix rolls out Comcast X1 boxes

Netflix will launch widely on US pay TV operator Comcast’s X1 set-top boxes this week.

In a joint statement the firms said that the subscription video-on-demand service will go live on millions of X1 devices across the country.

The move will make it easy for X1 customers to browse the Netflix catalogue alongside the other live, on demand, DVR and web programming included with their Xfinity TV subscription.

“We are excited to add Netflix to X1 and give our customers access to all the content they love in a way that has never been done before,” said Comcast Cable CEO, Neil Smit.

“Netflix has been a terrific partner, and our incredible teams of engineers and designers have come together to create an experience that is not only seamless and intuitive, but also lets viewers search and watch tens of thousands of movies, shows, specials and documentaries with the sound of their voice.”

Netflix CEO Reed Hastings added: “The Netflix integration into the X1 platform means our mutual customers will no longer need to change inputs or juggle remotes.”

The rollout comes after Comcast started offering a beta version of the Netflix app in the ‘Comcast Labs’ section of its X1 boxes in September.