NTV+ launches new SVOD movie service

Lev Petukhov

Russian service provider NTV+ has launched a new online TV offering, NTV+ Movie, providing a range of series and movies for a monthly subscription of RUB299 (€4.40).

The broadcaster has made about 100 titles available at launch, with further content to be added. Weekly subscriptions are available for RUB99, while individual titles can be viewed for a one-off payment of RUB29, which the broadcaster said would enable viewers to evaluate the appeal of shows.

The service will allow users to select series by genre. Content can be viewed on desktops and mobile devices as well as via a range of smart TV portals. Payment can be made via payment mechanisms via mobile phone for subscribers who take mobile services from MTS, Beeline and MegaFon, via credit card or through online payment services QIWI, Yandex Money or WebMoney.

Speaking to Digital TV Europe and the Digital TV CEE conference in Budapest this week, NTV+ head of web projects Lev Petukhov said that the broadcaster hoped to use OTT and hybrid services – which will be available shortly via a new hybrid box developed in partnership with owned Gazprom  Media’s technology arm – to build customer loyalty, but also to expand the company’s base and to increase ARPU where possible. He said that NTV+ also wants to make its services available to subscribers in multiple locations, for example to customers who view via satellite at their summer dachas but may not have access at home in city apartments and vice-versa.