Vodafone Romania launches mobile TV service with Netflix deal

Vodafone Romania is to launch a mobile TV service and has signed a deal with Netflix to provide access to the subscription video-on-demand service over it, the group’s Romanian unit’s CEO Ravinder Takkar told local press.

Vodafone will launch its 4GTV+ service in 350 towns and cities across Romania, making a number of channels and on-demand movies available on mobile devices and via smart TV.

Vodafone has also struck a deal with Netflix to making the latter’s content available via the 4GTV+ service. New users will gain three months’ free access to the SVOD service, Takkar told journalists.

The service is available from today, with access included as part of Vodafone’s Red 19 package. Users have catch-up access to content aired on live TV channels for up to 72 hours.

Takkar told press that 86% of mobile users watched online video at least once a week. He said that Vodafone Romania customers spent 21 million hours a month consuming video content. He said that smart phone penetration in Romania now stood at 63%, against 25% three years ago.