Millennial OTT service Newsy turns to cable

Millennial-focused OTT news service Newsy is expanding its reach by teaming up with Cincinnati Bell, the first time the outfit has partnered with a cable service provider.

Subscribers of Cincinnati Bell’s Fioptics service will be able to view an HD Newsy channel that will  feature Newsy Live, a regularly updated feed of the latest news headlines.

Newsy has hitherto been available via OTT platfomrs including on services including Sling TV, Roku, Watchable from Comcast and Apple TV.

“Cable is still the most powerful television viewing platform in the world. Partnering with Cincinnati Bell allows us to deliver our award-winning news coverage to an audience hungry for a new perspective on the world around them,” said Blake Sabatinelli, general manager of Newsy.

“As we continue to expand the Fioptics channel lineup, we’re committed to providing our subscribers with the best content available,” said Michael Morrison, director of content and consumer product marketing strategy for Cincinnati Bell.

“Newsy provides a fresh take on news coverage that our customers will embrace.”