Vestel to launch Freeview Play TVs

Multi-brand TV manufacturer Vestel is gearing up to launch a range of Freeview Play TVs in the UK market.

Vestel’s Freeview Play range will include HD TVs and 4K Ultra HD models, allowing users to access Freeview’s connected DTT platform without connecting to a separate set-top box.

“With this launch, we’re tapping into the real demands of consumers, offering a TV solution that can make the transition from linear to on-demand TV seamless and easy,” said Vestel’s UK commercial director, Sadi Acikalin.

“Our partnership with Freeview marks our on-going commitment to meaningful innovation – real change that can genuinely transform and enhance the viewing experience of the majority of UK viewers.”