TV2U to unveil real-time analytics service

OTT and IPTV technology specialist TV2U is using IBC to unveil its new real-time analytics service and content aggregation engine.

It is also showcasing its Intelligent Video Accessible Network (IVAN) white label OTT/IPTV delivery service that unifies the delivery of content straight to the playout device.

The company says that a key objective of the IVAN platform is to offer customers the advantage of tapping into real-time analytics, which are gathered from multiple sources including the delivery platform, player applications, and social media.

The analytics generate detailed insights about users such as their demographics, location (with the ability to pinpoint their postal code) and viewing habits including their OTT/IPTV technology specialist TV2U is using IBC to unveil its new real-time analytics service and content aggregation engine and is also showcasing its Intelligent Video Accessible Network (IVAN) white label OTT/IPTV delivery service that unifies the delivery of content straight to the playout device.

The company says that a key objective of the IVAN platform is to offer customers the advantage of tapping into real-time analytics, which are gathered from multiple sources including the delivery platform, player applications, and social media.

The analytics generate detailed insights about users such as their demographics, location (with the ability to pinpoint their postal code) and viewing habits including their content consumption patterns, details on which devices they use, and their likes and dislikes.

The real-time analytics engine, lets content owners and advertisers know to what extent customers are engaging with their material, according to the company.

TV2U will exhibit at IBC on stand 9.LP12