Ericsson to demo new media management platform

Steve Plunkett

Ericsson will showcase its new media asset management platform, which is designed to help broadcasters prepare content for video-on-demand (VOD) services, at IBC this year.

The platform is designed to handle end-to-end preparation of assets for VOD services, including the transcoding, packaging and delivery of content for platforms like YouTube, cloud storage like Amazon S3, as well as iOS and Android smartphones, tablets, smart TVs and games consoles.

The service relies on Ericsson’s Cloud Media Processing Platform to process media assets, and is designed to make sure that content is quickly and efficiently delivered from either the public or private cloud.

It can gather media and metadata for online packaging and delivery – such as still images, subtitles, audio tracks, previews and master files. Additional offerings include stitching, transcoding, DRM, packaging and delivery of assets to OTT or IPTV services.

“The cloud-native approach of this service enables broadcasters to deliver content in a resilient, and secure environment. Our aim with this service is to help broadcasters provide improved flexibility and agility, enabling them to meet the demands of media asset management in an increasingly always-on and multi-screen world,” said Ericsson chief technology officer, Steve Plunkett.

Ericsson will exhibit on stand 1.D61