SFR teams up with BeIN Sports as battle with Canal+ gets underway

Altice-owned French service provider SFR has teamed up with BeIN Sports to unveil bundled offerings that include its own sports channels and BeIN Sports’ services as part of its Box Power offering for €29.99 a month for the first 12 months.

SFR Sport will be available on its own in the Box Starter pack from €19.99.

The Box Power pack includes BeIN Sports’ bouquet of 10 channels across multiple screens, including its Ligue 1 and Champions League football coverage, and the SFR Sport bouquet, including English Premier League coverage.

The launch of the services and the partnership with BeIN Sports brings SFR head-to-head with Canal+, which offers both its own and BeIN Sports’ channels. Canal+’s offering, with all 15 sports channels on the Canalsat bouquet – including Eurosport and BeIN Sports – costs €35 for the first 12 months and €59.90 thereafter. SFR’s bundle with BeIN Sport reverts to a price of €54.98 after a year.

SFR  unveiled the line-up of presenters for its channels ahead of launching the service last week. The group signed also signed a deal securing rights to Portuguese top-tier football.

Canal+ signed a non-exclusive deal with Qatar-owned rival BeIN Sports in July after the French competition watchdog rejected the pair’s proposal for an exclusive deal.