Sony unveils next-generation HDR TV line

Sony’s Z series XBR-65Z9D TV

Sony has unveiled its new Z series of 4K, ultra HD (UHD), high dynamic range (HDR) TVs, in what it claims is a “significant leap forward” in display technology.

Sony said the new flagship TV line, which tops Sony’s current X series line-up of UHD TVs, introduces a “new level” of HDR with ‘ultra-contrast’ and even more realistic, accurate colour.

“The Z series is a generational advance in TV technology, which brings the 4K HDR viewing experience to a whole new level. Our best and brightest HDR Ultra HD television is proof of Sony’s continuing commitment to deliver the ultimate home entertainment experiences to our customers,” said Mike Fasulo, president and COO of Sony Electronics.

“With expertise in both the creative and the technical aspects of 4K HDR shooting, editing, recording, transmission and display, Sony understands 4K HDR like no other company. The Z series is a direct result of that unique partnership between our engineering and creative teams.”

The Z series features a newly developed 4K image processor, named the 4K HDR Processor X1 Extreme, as well as a ‘Backlight Master Drive’ for accurate and wide colour expression.

The TVs are available to pre-order now in the US and will be available later this summer. A 65-inch model will retail at US$7,000, a 75-inch model at US$10,000, while pricing is yet to be announced for a 100-inch model.