BBC ups personalisation focus with BBC+ app

The BBC has launched the BBC+ mobile app in the UK, as part of its strategy to deliver a more personal experience to viewers and listeners.

Available for iOS and Android, BBC+ is designed to offer signed-in users personalised information and recommendations from across the BBC’s output.

The BBC said that users can get updates on the topics they are interested in – spanning the likes of news, politics, food, technology, sports updates or what’s new on BBC Three.

“By making BBC+ customisable, we are able to give users more relevant things to read, watch and listen to from across the BBC,” said Clare Hudson, executive editor of homepage and BBC+.

“This means you can use your spare moments well because once you’ve caught up on the day’s main events, you can browse articles from across the BBC on topics you’ve chosen yourself. It’s also an easy way to discover things you weren’t expecting to find, as everything is brought together in one simple app.”

Paul Owen, Head of Product, Homepage and BBC+ said: “As 7 million people have signed up to myBBC, we are increasingly able to provide them with more of what they love based on what they’ve told us. BBC+ is a key part of the journey towards achieving a much more personal BBC, and truly brings topical information from across the whole organisation to your pocket, ready for you to access at your convenience.”

The BBC said that over time it will evolve the app and add new features based on user feedback.