Amazon hails Prime Day sales success, led by Fire TV Stick

This week’s ‘Prime Day’ was Amazon’s biggest day ever for global sales of its own branded devices, according to the e-retail giant.

The discount shopping day saw Amazon sell more than 2.5 times more Amazon Fire TV devices compared to Prime Day last year, with its Fire TV Stick the best-selling Amazon device globally.

“Amazon today announced customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the US It was also the biggest day ever for Amazon devices globally and record Prime Day for each Amazon device category including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices,” said the company.

Amazon did not break out sales figures for its own devices, but it did reveal that globally more than 90,000 TVs were purchased on Prime Day 2016.