MCN BuzzMyVideos goes social

YouTube MCN BuzzMyVideos says it is moving into socially distributed video by enabling its content creators to publish their videos across Facebook and Twitter via a new tool, BuzzBroadcast.

BuzzBroadcast is a described by the company as a new video manager feature that sits on its  creator dashboard and allows users to simultaneously upload videos to Facebook and Twitter.

Also included in the BuzzBroadcast tool is a video encoder that enables the upload of up to six video files at the same time in formats including mp4, avi, mov, webm, m4v and ogv.

UK-based BuzzMyVideos was launched two years ago, providing tools for YouTube content creators across beauty, entertainment, food, music, technology and games.

“As online video opportunities evolve globally, Distributed Social Video strategies have become the new game changer. Being able to tailor content production for a social audience inline with the platform and audience behaviours is now vital and can only be efficiently tackled with data,” said Bengu Atamer, co-founder and chief operating officer.

“To create winning content everywhere, creators need ease of distribution and ease of adjusting creativity for various platforms. Our goal at BuzzMyVideos is to help create, curate and distribute short-form video content for key verticals and key audiences with a data-driven approach.”