SES claims 2.81m TV home reach in Nigeria

SES-5 takes to the air

Satellite provider SES claims that is now reaches 2.81 million of a total 33.9 million TV homes in Nigeria.

According to its first Satellite Monitor study on the Nigerian market, SES reaches 1.69 million TV homes directly via SES satellites and a further 1.12 million cable TV homes that are fed indirectly by the SES fleet.

In total SES says that there are 33.9 million TV homes in Nigeria, with 8.98 million of them being served by satellites directly and the rest by terrestrial and cable networks.

SES claims it has increased its technical reach in sub-Saharan Africa from one million TV households in 2013 to eight million TV households by the end of 2015.

“We aim to connect the entire Nigerian population with our satellites, by developing the broadcasting landscape in partnership with our local partners and in close coordination with broadcasters,” said Eric Lecocq, general manager of north, west and central Africa at SES.

“Nigeria is currently in the process of migrating from analogue to digital and, through the study, SES has established a market benchmark for the Nigerian TV viewing choices that will directly support the digital switchover and independently track the progress of the project.”