Cbeebies app launches with Mexico’s Totalplay

BBC Worldwide, the UK public broadcaster’s commercial arm, has secured a deal for its Cbeebies app pre-school kids service with Mexican telecom and pay TV operator Totalplay.

The deal will make Spanish-language content specifically for preschoolers, including Zingzillas, Nina y las Neuronas, Charlie y Lola, Sarah y Pato and Baby Jake, available to Totalplay subscribers.

The Spanish-language Cbeebies app is available for download by Totalplay subscribers through its set-top box for a monthly fee of MXN29 (€1.40).

According to BBC Worldwide, the Cbeebies app is the only channel recommended by the Mexican Pediatrics Association (AMP) for its educational potential and content.

“With the integration of the CBeebies app into Totalplay’s platform, subscribers can sign in via a unique interface.   It takes CBeebies beyond linear television, enabling viewers to access their favourite programs whenever they want on their TV screen,” said Anna Gordon, executive vice-president and general manager, BBC Worldwide Latin America and US Hispanic.

“Exclusive, high-quality content is a central part of our offering,” said Hugo Adrián Hernández, television and content director at Totalplay.  “We are proud to incorporate the BBC via the CBeebies app, a wholesome and entertaining tool for helping children develop their natural aptitudes.”