Orange unifies European operations with Mobistar rebrand

Mobistar is rebranding to Orange in Belgium as part of Orange Group’s plan to unify its European operations under one single brand name.

The rebrand comes into effect this week and follows a Orange-owned Mobinil’s recent name change in Egypt.

“Our ambition is to offer digital services over both fixed and mobile networks under a single brand, Orange, and to reinforce our position as leading convergent operator in Europe,” said Orange chairman and CEO, Stéphane Richard.

“From today, all our subsidiaries in Europe are branded Orange, which strengthens our leading market positions and will help us offer customers a unique and incomparable experience across in Europe.”

Richard said that with the move Orange will be rolling-out fixed-mobile convergent offers in Belgium. Orange Belgium CEO Jean Marc Harion added that the rebrand will mark the start of a “new era of digital services that we plan to offer in Belgium”.