Turner launches Boomerang in Turkey

Patricia Hidalgo

Turner is launching kids channel Boomerang in Turkey on the D-Smart satellite service and Tivibù IPTV platform.

The channel, which will launch on April 23, will bring animated shows including The Tom & Jerry Show, Scooby-Doo, Looney Tunes, Inspector Gadget, Mr Bean and Garfield to Turkish viewers. Boomerang’s Turkish debut will see the channel joining Cartoon Network in the country.

Patricia Hidalgo, SVP, chief content and creative officer, kids, Turner EMEA and international kids strategy said: “The timing of this launch is significant as we continue to invest in new, original content for Boomerang and further develop the brand as our second flagship kids’ channel across the region. Turkey is a big priority market for Turner and we feel confident that, with its strong portfolio of classic animation and loveable characters, Boomerang will offer a fun, light-hearted entertainment experience for families to enjoy together.”