ITV and Yospace sign ad replacement pact for ITV Hub

ITV has partnered with Yospace, using the latter to provide dynamic ad insertion across live channels on its ITV hub online TV and catch-up service.

The system allows ads be replaced in a way that retains the “consistent viewability” of ITV’s live channels when watched online, with replacement ads chosen based on the demographic of the viewer, according to Yospace.

“Yospace is the recognised expert in server-side ad insertion and this partnership highlights our commitment to live channels, with live streaming already accounting for over 30% of the ITV Hub’s total online streaming,” said ITV’s director of online, Paul Kanareck.

Tim Sewell, CEO of Yospace, added: “ITV is the largest commercial broadcaster in the UK and we are delighted to count them amongst our growing portfolio of major broadcast customers.”