Freesat taps TVbeat for connected TV analytics

UK free-to-air satellite platform, Freesat, is working with TV analytics provider TVbeat to gain insights into how viewers are using its connected TV service.

Announcing the deal, Freesat said it will use TVbeat’s audience attribution platform to analyse real-time user behaviour of viewers who opt-in to allow collection of their data, using this to help drive its “product roadmap and deliver new innovations”.

“It’s important to Freesat’s innovation and continued development that we are able to understand how viewers are using the service,” said Freesat chief technology officer, Matthew Huntington.

Laurence Miall d’Aout, CEO at TVbeat said: “Our platform is unique in its capability to ingest and contextualise raw data in real-time, allowing our clients to quickly identify and adapt their service towards evolving viewing behaviour. We are excited to work with Freesat as our first client in the UK.”

News of the deal was revealed yesterday at the Connected TV Summit in London.