Newsy and SpotX partner on Apple TV ads

Over-the-top video news service, Newsy, has partnered with online video ad platform SpotX, which will power the sale of video ads programmatically on Apple TV.

SpotX, which also helps Newsy sell inventory across desktop, mobile and other platforms, said together the companies are among the first to monetise Apple’s new tvOS platform, amid burgeoning advertiser demand for connected TV video inventory.

“The power of connected TV is its ability to reach audiences who are cord-cutters and cord-nevers and engage them in meaningful ways. This audience is increasingly harder to find on cable TV, which is why we’ve developed video news experiences in formats specifically for digital devices,” said Newsy general manager,  Blake Sabatinelli.

“The Newsy app for Apple TV was developed to deliver the best user experience for our viewers when they’re relaxing at home in front of their TV screens.”

Newsy claims to publish more than 1,000 videos per month to deliver short, engaging news reports geared towards a millennial audience.