Sony opens pre-sales for new 4K, HDR televisions

The Sony XBR-X930D

Sony has started taking US pre-sale orders for its new line-up of 4K, High Dynamic Range (HDR) Ultra HD televisions.

The XBR-X850D, XBR-X930D and XBR-X940D series TVs, which Sony first unveiled last month, are available for pre-sale now and will be on general release in March at Amazon, Best Buy and other dealers in the US.

The TVs range in cost from US$2,500 (€2,240) for a 55-inch screen XBR-55X850D model, to

US$8,0000 for the high-end, 75-inch XBR-75X940D.

“This new lineup of 4K HDR Ultra HD televisions is proof of our continuing commitment to deliver a premium 4K HDR experience to our customers. With the development of 4K HDR shooting, editing, recording, storage, playback, transmission and display technologies, Sony understands 4K HDR like no other company,” said Sunil Nayyar, director of product marketing, TV and projectors, North America.

“Sony TVs provide superior picture quality no matter what content is being viewed, but these new televisions really shine when displaying 4K and HDR content.”