LG agrees global distribution deal with Netflix

LG has agreed a global distribution partnership with Netflix as the subscription video-on-demand firm goes global with 130 new country launches.

Announcing the deal at the Consumer Electronics Show in Las Vegas, LG said it had been chosen as “a primary global business partner of Netflix” due to the picture quality and performance of its smart TVs.

LG and Netflix will work together to provide prepaid access to Netflix across the OTT service’s new markets in Asia, the Middle East and Europe.

“Our global partnership with LG will help entertainment lovers worldwide discover and enjoy Netflix. We look forward to delighting our members with cutting edge technology and the ability to watch their favourite series in 4K and HDR,” said Scott Mirer, vice president of device partner ecosystem at Netflix.

Netflix CEO Reed Hastings announced at CES yesterday that Netflix would launch high dynamic range (HDR) content “later this year.”

At the trade show, LG is giving a preview of this development by demoing a 4K HDR clip from Netflix original series Marvel’s Daredevil.