Etisalat and Huawei to launch UHD TV service

UAE-based telco Etisalat has partnered with Huawei to launch what they claim will be the first 4K Ultra High Definition TV service in the Middle East and Africa.

The TV service will be available exclusively to Etisalat’s eLife customers in the UAE from the first quarter of 2016.

Viewers will able to access a 4K Ultra HD TV Channel and rich video-on-demand through Etisalat’s new 4K set-top box.

“We were the first to bring IPTV solution to the UAE a few years ago, and now we are introducing the 4K technology, which is another revolution in home entertainment and video,” said Rashed Al Abbar, vice president of consumer product innovation at Etisalat.

Peng Xiongji, general manager of Huawei UAE, added: “This cooperation is a great opportunity to serve Etisalat’s customers who are looking for immersive and engaging video experiences. We believe that the mix of Etisalat and Huawei innovations in the 4K realm will ultimately provide the best services to customers in the region.”