OSN extends retail presence with Sharaf DG deal

Middle East pay TV provider OSN has strengthened its retail presence through a partnership with UAE electronics retail outfit Sharaf DG.

The company will offer OSN subscriptions across its retail network including its renovated showroom at Times Square Mall in Dubai.

Starting with 24 retail outlets this year, the partnership will see OSN expand its reach to 52 outlets in the UAE which includes expansion to five malls across the Emirates including Yas Mall, Meaisem, Mercato, Fujairah and Bawabat el Sharq. OSN will also have its presence shortly at The Dubai Mall.

As part of the partnership, those who subscribe to OSN will also receive a gift voucher worth AED500 (€125) to spend at any Sharaf DG outlet.

“Retail expansion is part of our growth strategy to be closer to our customers and to offer them effortless access to our unmatched portfolio of premium content. We are delighted to welcome Sharaf DG as a retail partner of OSN, further strengthening our retail network and establishing us as the pay-TV network with the largest retail presence in the country,” said Ed Sawday, SVP core sales, OSN.