BBC to feature automatic trailers for shows on iPlayer

The BBC is introducing a new feature to highlight trailers on its iPlayer on-demand service.

From today, the BBC  is rolling out a feature that will mean audiences see a single short trailer play automatically when they select a programme to watch on iPlayer. Viewers will be able to watch all the trailed shows on iPlayer once they’ve been on TV, with some programmes immediately available on the iPlayer.

The new feature is initially being rolled on the Flash version of the standard BBC Media Player, with the HTML player on the website and TV app players to follow.

The BBC is also planning to add a ‘bookmark’ option that will enable viewers to add shows to a ‘My Programme’ list to watch as soon as they are available on iPlayer.