Icflix strikes Pakistan smartphone deal

Icflix has partnered with Haier in a move that will see the Middle East and North African streaming service pre-installed on Haier smartphones in Pakistan.

Haier will initially offer the app on all of its high-end smartphones, but may later introduce the service to all of its smartphone users, said Icflix.

The subscription app will offer Bollywood and Hollywood movies as well as TV shows like The Book of Negroes, Hell on Wheels, Mr. Selfridge, Peaky Blinders and The Red Road. Users signing up for a premium account will get a one-month free trial.

“We aim to provide quality content at an affordable price to customers across Pakistan. Ranging from Award-winning Hollywood blockbusters and TV shows alongside Bollywood and kids content, there will be something for everyone to enjoy,” said Carlos Tibi, CEO and co-founder, Icflix.

Haier makes a range of consumer products including fridges, freezers, washing machines, LED TVs and smartphones.