Channel 4 to launch All 4 on Chromecast

Google’s new Chromecast

UK broadcaster Channel 4 has teamed up with Google to launch its All 4 on-demand service on Chromecast.

From November 24, UK viewers will be able to use their Android mobile device or Chrome browser on their computer to cast their favourite Channel 4 content directly to their TV, using a Chromecast dongle. The service will be available from the All 4 iOS app in mid-December.

Channel 4 is marketing the pre-Christmas launch of All 4 on the streaming media HDMI device with a new ad campaign featuring Spencer Matthews of scripted reality show Made in Chelsea and Phil Spencer of Channel 4 property show Location, Location, Location.

Carl Pfeiffer, head of distribution for Channel 4, said: “We know that Chromecast functionality has been a popular request of All 4 users, so we’re delighted to launch this side of Christmas.”

Dan Saunders, head of Chromecast, EMEA, at Google said: “Chromecast makes it easy to cast your favourite Channel 4 shows to your TV right from your phone, tablet or computer.”