Scripps extends UPC deal in Hungary

Scripps Networks UK and EMEA has extended its Hungarian presence with the launch of the SD feeds of Food Network and Fine Living via UPC Magyarország (UPC Hungary).

Both channels make their UPC Hungary debut, with each one available to subscribers as part of operator’s ‘Gold package’ with a voice-over in Hungarian.

“Our growth strategy has been a key focus for us this year and this new deal with UPC Magyarország is testament to this. We are confident that viewers will enjoy the high quality content Food Network SD and Fine Living SD have to offer,” said Phillip Luff, managing director, Scripps Networks UK and EMEA.

Anita Carra, chief marketing officer of UPC Hungary added: “We are very proud that UPC is one of the first cable company to launch these programs in Hungary and I’m sure that by this step we provide more premium experience to our Digital Gold customers.”

The Scripps-owned Travel Channel is already available via UPC Hungary in both SD and HD.