Grey Juice Lab opens regional hub in Dubai

Rémi Olivan

Video-on-demand content aggregator Grey Juice Lab has opened a new regional content marketing and commercial hub in Dubai Media City.

The new office is under the direction of Grey Juice Lab’s EMEA Regional Director Remi Olivan. It aims to better serve the company’s existing MEA clients whilst capitalizing on the growing OTT opportunities in the region, according to the company.

The Dubai office will also house the company’s key content marketing team which will drive Grey Juice Lab’s content promotions and revenue optimization strategy across the globe.

Olivan said, “This is a strategic step which demonstrates our commitment to our current and prospective customers in the Middle East and Africa. It also reflects our confidence in the growth potential of these markets. Operating in the heart of Dubai’s Media City is not only important to our ongoing client service and management, but we also see it as an easier way for us to work with our customers and partners across the region.”

Grey Juice Lab CEO Mihai Crasneanu said, “As increased bandwidth and awareness pushes the demand for OTT across the Middle east and Africa, it becomes crucial for any new or existing player to not only gain access to premium content in a quick, flexible and sustainable way, but to promote and monetise that service to maximise revenue potential. We are the only independent content aggregator committed to the region offering the whole range of premium on-demand content rights and services”.