BBC Store makes app debut on Windows 10

BBC Worldwide’s new online store has launched as an application for Windows 10 PCs and mobile devices – its first app deployment since going live as a web service last week.

The BBC Store currently offers more than 7,000 hours of BBC programming – both recent shows and content from the archive – with Microsoft teaming up with the BBC’s commercial arm as the marketing launch partner for the service.

Using the BBC Store app, Windows 10 users will be able to browse, stream and download the programmes they’ve bought on the store to watch on their laptop, tablet or mobile.

Windows 10 users will also have exclusive access to a digital boxset of BBC Two comedy, The Fast Show, via the BBC Store App. This collection was selected by Fast Show creators Paul Whitehouse and Charlie Higson, and also includes an interview programme about the show called The Fast Show at 21: An Evening With Paul Whitehouse and Charlie Higson.

“This relationship has allowed BBC Store and Microsoft to create exclusive branded content for fans. The Fast Show is one of the best-loved BBC sketch shows and The Fast Show at 21 allows both brands to talk to audiences in a really engaging way about BBC Store and the Windows 10 app,” said Sara Holt, vice president marketing, BBC Store.

Robert Epstein, head of Windows Consumer Marketing, Microsoft UK added: “We’re thrilled to be working with the BBC for the launch of the BBC Store app. Being the first to share in this way these exclusive, iconic programmes with our customers is really exciting and with the power of Windows 10 this app will be an amazing experience no matter what tablet, PC or phone you’re using.”