More than 15m tune in for Yahoo NFL stream

More than 15.2 million unique viewers tuned in to Yahoo’s live NFL American football stream on Sunday, the web portal has revealed.

Yahoo said that its first free, global live stream of a regular season NFL game reached more than 33.6 million total views across all devices on Yahoo and Yahoo-owned blogging platform Tumblr.

It added that 33% of streams came internationally from 185 countries around the world, and that football fans streamed more than 460 million total minutes of the game.

“We’re seeing a dramatic shift in the industry as audiences’ primary video watching moves away from TV. We were thrilled to join the NFL in setting a new standard for sports programming for our users and advertisers,” said Adam Cahan, Yahoo’s senior vice-president of product and engineering.