Streamed NBC now offered through Roku

US broadcast network NBC has launched a streamed version of its channel on Roku players and Roku TVs.

All Roku customers will be able to log-in and access all NBC current programming, with users that authenticate through their pay TV provider also able to stream thousands of library episodes of shows such as The Voice, The Blacklist and Grimm. New programming will be offered a day after its airing on NBC.

“We want our shows available where our viewers are watching content. As consumers shift to connected devices, we are committed to working with platform partners like Roku so our fans and audiences interested in entertainment can discover, engage with, and watch our shows,” said Rob Hayes, executive VP of NBC Entertainment Digital.

NBC programming is already available to Roku users through an app downloaded from the App Store and Google Play.