Vubiquity acquires Warner Bros technology service

Brendan Sullivan

On-demand video technology provider and aggregator Vubiquity has acquired Digital End-to-End (DETE), a managed content technology service owned by Warner Bros Technical Operations.

Vubiquity will acquire DETE to service all of its clients – including Warner Bros – with content management. Vubiquity plans to build upon DETE’s current capabilities by combining the technology with its Any VU Cloud service to house an unlimited number of digital content titles more efficiently for faster, secure delivery to its roster of over 500 current content distributors. Vubiquity’s cloud-based service will also provide expedited language translation and assembly for multiple format versions.

“Pairing DETE with Vubiquity’s AnyVU cloud-based service will save us and our clients significant time, effort and resources while providing expanded and improved digital distribution. We are eager to incorporate the DETE technology into our current, cloud-based business with the ultimate goal of servicing our clients from beginning to end with speed, flexibility and security to generate quality results,” said Brendan Sullivan, EVP of technology for Vubiquity. 

“DETE was the first technology to transform the way content is managed and delivered,” said Vicky Colf, executive vice-president and general manager, Warner Bros Technology Solutions and Warner Bros Technical Operations. “Vubiquity has established itself as the leader in digital content management services and delivery, and we look forward to our continued work together bringing high-quality digital content to consumers, everywhere they want to view content now and into the future.”