Xstream teams up with Xroadmedia for personalisation

OTT technology specialist Xstream and struck a strategic partnership agreement with content discovery and recommendation specialist XroadMedia to deliver OTT personalisation services to operators around the world.

Ncanto, XroadMedia’s cloud-based content discovery solution offers content discovery and personalisation capabilities to users and service providers. Consumers receive recommended content based on their viewing behavior, interest, location and social profiles.

With Xstream’s OTT platform, Xstream MediaMaker and Ncanto’s advanced content discovery services, content owners and service providers will be better placed to understand their customer’s habits, deliver personalised OTt and align their service offerings and monetisation strategies, according to the pair.

”Particularly in OTT consumers are struggling with the flood of content made available to them on multiple devices. The partnership with our friends at Xstream will not only see Ncanto pre-integration into Xstream MediaMaker, but will also revolutionise the way content and service providers deliver their content to consumers. Personalisation has just become bigger and better,” said Adolf Proidl, chief executive officer of XroadMedia.

”We’re delighted to team up with XroadMedia. The combination of Xstream MediaMaker and XroadMedia’s product suite allows us to offer an attractive discovery and recommendation solution to operators worldwide, allowing them to deliver personalized content to consumers and maximize revenue streams by customizing state-of-the-art product offerings according to the preferences of individual end-users,” said Morten Soeger, Director of Global Alliances at Xstream.

Xstream will exhibit at IBC on stand 14.F15