NBC Universal invests US$200 million in Buzzfeed

NBC Universal has invested US$200 million (€180 million) in news and viral media site Buzzfeed, with the companies due to explore “strategic partnerships” in the coming months.

Commenting on the deal, NBCU CEO, Steve Burke, said that Buzzfeed is “among the most creative, popular and influential new media players” and uses technology, data and “superior editorial abilities” to create and share content.

“BuzzFeed and NBCUniversal will be great strategic partners and we both have a lot to offer the other,” said BuzzFeed’s executive chairman, Kenneth Lerer. “We look forward to collaborating on television content, movies, the Olympics, and joint partnerships with ad agencies and brands.”

The investment comes a week after NBCU also invested US$200 million in Vox Media – the parent company of digital brands like tech site The Verge, news site Vox.com and sports site SB Nation.