Haier launches new US Roku TV line

Chinese electronics firm Haier has launched a new line of Roku TVs in the US, powered by Roku’s operating system.

The 4 Series Haier Roku TVs will cost between US$300 (€270) and US$750 and will come in sizes ranging from 32-inches to 55-inches.

The TVs include built-in access to the Roku Channel Store, which has more than 2,000 streaming channels, and features the Roku Feed – a new feature that lets consumers know when content becomes available to stream.

The sets can be controlled from the Haier Roku TV remote control or a with the free Roku mobile app for iOS, Android and Windows Phone.

“Haier is focused on delivering immersive entertainment experiences, and the new Haier Roku TVs provide the ultimate in streaming features and content,” said John Homlish, senior vice president of Haier America Digital Living.

Chas Smith, general manager of OEM for Roku, said: “Today’s consumers are looking for a smart TV experience that’s extremely simple and quickly gets them to the entertainment they want whenever they want it.”