Vodafone kicks off its UK fixed broadband campaign

Vodafone UK has launched its fixed high-speed broadband offering nationwide to existing customers today, offering speeds of up to 76Mbps.

Vodafone is emphasising the converged nature of its offering. A Vodafone Connect mobile app, coupled with the company’s fixed-line routers, can offer customers the ability to prioritise bandwidth to certain devices – a feature known as ‘Boost’. Other features include ‘Beam’, involving the use of beam-forming technology to enable users to focus WiFi signals to compatible devices wherever they are in the home.

Another feature, ‘Family Time’, enables users to manage and set time limits, giving them control over when WiFi as available and when it is not, and ‘Guest WiFi’, which allows customers to enable household guests to access their WiFi clouds via a single click.

Vodafone is offering three tiers – Superfast Fibre+ Broadband offering up to 76Mbps, Superfast Fibre Broadband offering up to 38Mbps and Broadband ADSL offering up to 17Mbps.

The company is giving existing customers £5 off the standard price each month, and an additional half-price offer for the first 12 months. Post-paid mobile customers will get inclusive calls to landlines and 300 free minutes to mobile customers. The Superfast Fibre+ offering will be available for £25 (€35) to non-customers later this year, but will be available for £20 to Vodafone mobile customers, and for £10 for the first year. The standard price for 38Mbps is £20 and the price for ADSL is £10, with the same discount regime applying for mobile customers. Line rental of £16.99 must be paid on top, with a 20% discount available for upfront payments for 10-12 months.

The launch comes ahead of Vodafone’s planned launch of its TV offering for the UK, which is reportedly scheduled for November.

“We have had great feedback on our broadband service from the customers involved in our regional launch.  We are really pleased that they are finding the speeds as fast as they hoped for, while the Vodafone Connect companion app gives them an unprecedented level of control over their devices.  We are looking forward to many other customers taking us up on our great offer and joining us on our journey to be the UK’s leading providers of entertainment services,” said Jeroen Hoencamp, CEO of Vodafone UK.