Viewster partners with YouTube producers on branded channels

Video streaming service Viewster has launched a new branded channel offering focused around “highly curated short-form content.”

Launch partners for the offering are three prominent YouTube producers: Mondo Media, which makes animations targeted at teens and young adults; AllTime10s, which makes ‘top 10’ videos; and How It Should Have Ended, a parody animation series that makes alternate endings to popular movies.

Viewster said it will announce more “top performing, digital-first channels” in September, covering topics including gaming, animation and entertainment.

“Digital-first content, as we are now proud to offer in our Branded Channels, is an exciting window into the future of entertainment,” said Azadeh Stoelken, director of content at Viewster.

“We picked these amazing channels to complement our existing anime, science fiction and thriller offerings for our discerning and engaged audience.”

The short-form content channels will all be available for free through  Viewster’s ad-supported desktop, mobile and smart TV apps.

Switzerland-based Viewster originally starting out as business-to-business video aggregator for companies like Netflix and Hulu. The firm launched a consumer VoD platform in 2010, and has now put a focus on anime content.

The firm opened an office in Los Angeles in June and appointed former Bandai Namco Games executive, Rob Pereyda, to lead its North American efforts.