Altice’s Numericable-SFR and My Chaîne Sport secure basketball deal

French service provider Numericable-SFR and Ma Chaîne Sport (MCS), also owned by Altice Group, have signed an exclusive partnership with France’s Fédération Française de BasketBall (FFBB) et la Ligue Nationale de Basket (LNB) whereby SFR will become the official partner of French basketball and hold the marketing rights for its competitions.

MCS will become the official broadcaster of French basketball and will air coverage of two matches of the Pro A league each week along with a 52-minute magazine programme.

The channel will also air coverage of the Pro B league, the Ligue Féminine de Basket, Coupe de France, All Star Game and Disneyland Paris Leaders Cup, as well as friendlies featuring the French national team ahead of the Eurobasket 2015 tournament.