Vodafone Portugal launches new t-commerce service

Vodafone Portugal has launched a new t-commerce service, Click-to-Buy.

Developed in partnership with Yubuy, Click-to-Buy will enable TV veiwers to purchase products in real time direct from the their TVs. Notification will appear on the screen with a brief presentation of products featured on programmes airing at that time and viewers will be able to purchase the products via their remote controls.

Vodafone had earlier teamed up with Portuguese football club Benfica’s TV channel to offer merchandise and ticketing.