Russian OTT player Nemo TV chooses TVbeat for analytics

Russian OTT TV service provider Nemo TV has struck an agreement with TV analytics specialist TVbeat whereby the latter will provide Nemo TV with its analytics tool.

TVbeat will provide Nemo TV with data of how their viewers are consuming content, at what time and through which device.

“There are more than 35M households in Russia consuming pay-TV and hundreds of big and small TV providers across this incredibly vast territory. As an ambitious OTT video service, Nemo TV is proud to be the pathfinder on the Russian & CIS market to use the real-time TV analytics from TVbeat. Thanks to the in-depth and thorough audience and viewership analysis we will be able to make quick and effective business decisions on content and value added proposition, form a strong and comprehensive Big Data engine with the personalization tools and consumption based metrics, which will take us another step ahead,” said Dmitry Mineev, Chief Content Officer and Business Development Director at Nemo TV.

We are thrilled to have partnered with our first platform in Russia and CIS. We have proven to our existing clients that our tool has the power to impove the way platforms make business decisions, we look forward to doing the same for Nemo TV. We aim to support Nemo TV in reducing churn by showing them how to increase customer satisfaction, using their data in the TVbeat tool. This partnership is a great achievement for TVbeat as we expand into Russia,” said Raivo Rosts, VP of Business Development in Baltics and CIS at TVbeat.