AMC extends Hungarian reach with Digi

Better Call Saul

Hungarian service provider Digi has added the AMC channel its programming line-up. The move takes AMC’s total reach in Hungary to 2.2 million homes.

Digi has added to AMC to its basic satellite package as of today and will carry the service on its digital basic cable tier as of August 1, adding a total of 700,000 to AMC’s reach.

AMC was launched in Hungary last November, taking content including Better Call Saul, Sons of Anarchy, Breaking Bad, Fargo and Halt and Catch Fire to Hungarian viewers.

AMC’s forthcoming Fear the Walking Dead, a companion series to The Walking Dead, will be broadcast internationally on the channel simultaneously with its US debut in August.

“At the time of AMC’s launch we promised not only top quality content, but also premiere times very close to the U.S. premieres. I am proud we have fulfilled both these promises and I am extremely happy that thanks to Digi’s distribution of the channel, so many new viewers can enjoy these top-class hits,” said AMC Networks International Central Europe CEO, Levente Málnay.

Annamária Kállai, head of marketing of Digi, said, “We are very excited about this landmark launch on the Digi platforms. Expanding the range of top quality content is a continuing priority for us and we believe that the AMC channel can add tremendous value to our offering.  We look forward to working with AMC on delivering great content to our viewers.”