Channel 4 to roll out new VoD service 4World Drama

Blue Eyes – a political thriller from Swedish broadcaster SVT1 that will appear on 4World Drama

Channel 4 is due to launch a new on-demand service dedicated to “the very best foreign-language series” this autumn in the UK, with more rollouts to follow in other markets.

4World Drama (working title) will be available for free in the UK through Channel 4’s new digital hub, All 4, and will feature more than 500 hours of box-set drama from around the world that has not yet broadcast in Britain.

Channel 4 said that 4World Drama will be supported by ads and sponsorship and will tap into the “growing demand for premium foreign-language drama”. A selection of the best series from the line-up will also be premiered on Channel 4’s linear channel, More 4, in a dedicated slot.

The initiative will be launched in the UK as a partnership between Channel 4 and Global Series Network – an independent company set up with financial backing from Channel 4 to act as parent company to independent video-on-demand service, World Drama.

Channel 4 said the two parties “plan to rollout World Drama in a number of other TV markets,” without giving further details.

World Drama was founded and is managed by: former head of the Fox International Channels business in the UK, Jason Thorp; former creative director of Discovery-owned production company Betty, Walter Iuzzolino; and Jo McGrath, who has spent the last year as head of production for Fox International Europe.

“4World Drama is a heavily curated service bringing together the very best scripted content from around the world, offering viewers an outstanding selection of must-see series – from Czech political thrillers to Belgian murder capers, Argentine family sagas to German cold war pieces,” said Iuzzolino.

Channel 4 CEO David Abraham, said: “We’ve seen from the response to titles like The Returned on Channel 4 that there’s a real appetite for quality international drama from UK viewers – but only a small selection of foreign-language series have been able to get a UK broadcast partner. This new service will be a fantastic showcase for creative talent around the world and an innovative addition to All 4.”

Channel 4 launched All 4 as a replacement for its previous 4oD offering in March. The service hosts all of the UK broadcaster’s linear channels, digital content and other online services in one place.