Ziggo takes 54% share of the Dutch TV market

Ziggo’s share of the Dutch TV market was almost 54% in the first quarter, following Liberty Global’s buyout of the firm last year, according to Telecompaper stats. 

The research firm said that the new Ziggo was the Netherlands’ largest TV provider in Q1, followed by KPN with 27% of the Dutch TV market.

However, it warned that Ziggo will have be challenged with halting “the steady decline in cable’s TV market share,” with an expected 0.2% average annual decrease in the TV subscription market in the period to 2019.

Overall, Telecompaper said that the Dutch TV market ended Q1 with 7.87 million subscribers after gaining 10,000 net additions. This growth was driven by 0.6% increase in digital TV subscribers, which was enough to offset a 4.0% decrease in analogue-only subscribers, according to the stats.

In April, Liberty Global launched its Horizon advanced TV service on Ziggo’s network in the Netherlands and adopted the Ziggo brand for all its Dutch assets, including UPC Netherlands.