YouTube to help artists plan tours with new music data

YouTube is launching a new data tool called Music Insights, that it says will help artists to plan tours, get local radio play and build online buzz. 

The new tool is part of YouTube’s recently launched YouTube for Artists service and will offer information about the cities around the world where an artist is most popular, the top tracks by artist, and views of official music videos and fan-uploaded videos.

“This data can help you get a song added to radio by showing a programmer how big your local fan base is. It can be a great resource when mapping a tour, since top cities could be a good indicator for where fans might come out to see a concert. And you can share insights from your data to build buzz for a new video or express appreciation to the fans who helped get you here,” said YouTube for Artists product manager.

YouTube said Music Insights offers data for more than 10,000 of the most popular artists on YouTube and Google with more to be added “all the time”.