France Télévisions launches Zoom mobile TV app

France Télévisions has launched FranceTV Zoom, a major mobile initiative allowing users to build personalised playlists of videos from the French public broadcaster.

The app, which is available now for iPhone, lets viewers watch programmes and clips and search for content based on the time that they have available to view – for instance five minutes, 10 minutes, 20 minutes or longer.

Viewers can search the France TV catalogue, select from themes and topics that interest them or discover content through playlists put together by the Zoom team.

More functionality is due to be added in the future, with France TV promising offline playback, bookmarking options, programme alerts and AirPlay and Chromecast support.

France TV said that Zoom users will be able to subscribe to their favourite programs and playlists, getting alerts for when they are available and receiving them automatically, from this summer.

A browser-based version of Zoom and offline functionality is due to be added in the autumn, while iPad and Android versions of the application will follow “soon.”