More than half of US homes have web-connected TV

Bruce Leichtman

Some 56% of all US households have at least one TV set connected to the internet, according to new stats by Leichtman Research. 

The research firm claims that proportion of US homes with TVs connected to the web – via a video games console, a Blu-ray player, a stand-alone device like a Roku, Apple TV, Chromecast, or Amazon Fire TV, or through the smart TV itself – is up from 44% in 2013 and 24% in 2010.

Leichtman Research claims that, overall, 29% of US adults watch internet-delivered video via a connected TV at least weekly, compared to 17% in 2013, and 5% in 2010.

A total of 52% of households claimed to get a subscription video on-demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu Plus. Meanwhile, 85% of Netflix streaming video users say that they watch Netflix on a TV set – slightly up on the previous year.

Some 43% of adults said they stream an SVOD service at least monthly, while 33% of adults on a daily basis and 58% on a weekly basis watch video on non-TV devices – including home computers, mobile phones, iPads, tablets, and eReaders.

“Internet-delivered video services and platform have grown significantly over the past few years,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group.

“With over half of US households now having at least one connected TV set, internet-delivered video is also increasingly being watched on the TV, exemplifying the desire to watch longer-form video on the best available screen.”