Grundig to use latest version of Rovi CE guide

Consumer electronics provider Grundig has renewed its licensing and product agreement with Rovi. As part of the agreement Grundig will use the latest release of Rovi Guide CE to power enhanced search and recommendations in their LED TVs manufactured in 2015 and distributed across Europe. This marks the first licence of the Rovi Guide CE with the integration of Rovi’s search and recommendation services.

Rovi Guide CE, or Web EPG in Grundig devices, is accessible via the TV-Guide icon on the main user menu or via the Guide button on Grundig TV remote controls. The discovery solution will enable consumers to find content across a range of sources, including broadcast programming, premium OTT entertainment and catch-up TV, according to Rovi.

The latest updates to Rovi Guide CE provide a new personalised home screen and harness the Rovi Knowledge Graph Engine – a semantic database of named entities – where the relationships between these entities are dynamically mapped for predictive and intelligent results for search and discovery, according to Rovi.

“We strive to deliver TVs that provide simple, immersive discovery interfaces for our consumers. Our continued collaboration with Rovi enables us to deliver the best possible experience for our consumers, and we are excited to now license Rovi Guide CE with enhanced search and recommendations services to further improve search and recommendations across all of our brands,” said Yasin Gündüz, head of global TV product management Grundig at Arcelik AS. “

“Consumers today are presented with limitless content choices as the number of channels and services soar,” said Omar Javaid, senior vice president and general manager, discovery and platforms, Rovi. “By integrating the Rovi Guide CE with Rovi Search and Recommendation Services, Grundig is improving the customer experience by providing consumers with among the most advanced entertainment experiences possible, with highly accurate recommendations that give quick access to desired content. As competition for consumer interest increases, entertainment discovery is fast becoming a new and crucial area of differentiation across the TV industry.”