ThinkAnalytics hits 20 million OTT users

TV search and recommendations specialist, ThinkAnalytics, now serves more than 20 million over-the-top subscribers, after doubling its global subscriber base in the past year.

Announcing the milestone figure, ThinkAnalytics said that its rapid growth in the OTT market follows contract wins with a “substantial number of OTT providers.” Its customers in this space include Viaplay, Fox and Sony Pictures Entertainment-owned VoD service Crackle.

“This upswing in interest demonstrates that OTT providers are getting more savvy about the ways they can attract and retain customers. They are choosing to invest in ThinkAnalytics because we can meet their need for fast and effective deployments across multiple platforms, from set-top boxes to games consoles, at a cost-effective price point,” said ThinkAnalytics founder and chief technology officer, Peter Docherty.

ThinkAnalytics now provides support for 27 languages and, after 10 years of investment, claims to have one of the largest teams of algorithm specialists, and analytics and information scientists, aimed at the media content search and recommendations market.