Arkena taps Conviva for OTT analytics

Media services group Arkena has turned to OTT audience analytics and quality assurance specialist Conviva to provide data from its Global Intelligence Report to help it expand its busienssin france and the Nordic markets.

Conviva said its report, based on analysis of 50 billion streams across the globe annually, providing insights into changing consumer expectations, is giving Arkena an overall view of the OTT ecosystem that has already enabled the latter to secure a significant partnership with a large broadcaster in the Nordics. Conviva’s data benchmarked Arkena’s pan-European CDN infrastructure and how it was performing against the larger industry, according to the company.

“Arkena is focused on providing the best video quality of experience to its media customers’ end-users. Conviva has been a major reference in helping us to assess our service in a growing market,” said Aurélien Violet, CDN product manager at Arkena.

“By virtue of having a full picture of our quality of experience over the complete video value chain, we’ve been able to convince major prospects with our excellent performance results in the Nordic market.”

Ian Franklyn, managing director EMEA, Conviva, added, “Our data-driven intelligence provides Arkena with a true 360 degree overview of the entire industry, enabling them to make the strong, strategic decisions needed to thrive in today’s rapidly evolving, competitive TV environment.”